Privacy notice.

1. About this notice

This notice explains how SWSAM Solutions (“SWSAM”, “we”, “us” or “our”) collects and uses personal information through this website and related enquiries. For data-protection questions, contact info@swsam.ai.

2. Information we collect

We may collect information you provide when contacting us, including:

• your name, work email address and organisation;
• the product or capability you are interested in;
• the content of your enquiry and subsequent correspondence; and
• information you choose to provide during a business discussion.

Our website or hosting provider may also process limited technical information such as IP address, browser type, device information, requested pages, timestamps and security logs. We do not ask you to provide special-category or highly sensitive personal information through the enquiry form.

When you submit the website enquiry form, the information is sent to the SWSAM server and, when the email service is configured, delivered to the SWSAM team through SendGrid. The message includes the details you enter and may be processed by hosting and email service providers. If the form service is unavailable, the website will tell you how to contact us by email.

With your consent, we use Google Analytics 4 to understand website use and improve content. Google may receive technical information and page and interaction data, but not enquiry form contents. Analytics is not loaded before consent, and advertising features are disabled. You can withdraw consent through Cookie settings in the footer. See our Cookie Policy and Google’s Privacy Policy.

3. How we use personal information

We may use personal information to:

• respond to enquiries and communicate about requested services or products;
• evaluate and manage potential or existing business relationships;
• operate, secure, troubleshoot and improve the website;
• protect our legal rights and prevent misuse or security incidents; and
• meet applicable legal, regulatory and record-keeping obligations.

We do not sell personal information. We do not use information submitted through the website for solely automated decisions that produce legal or similarly significant effects.

4. Legal bases

Where UK data-protection law applies, we generally rely on legitimate interests to respond to business enquiries, operate and secure the website, and develop business relationships; steps requested before entering a contract or performance of a contract; compliance with legal obligations; and consent where the law requires it.

Where Saudi Arabia’s Personal Data Protection Law applies, we process personal data on an applicable legal basis and for disclosed purposes, subject to the Law and its Implementing Regulations.

5. Sharing and international transfers

We may share relevant information with service providers supporting hosting, email, security, professional advice and business operations, under appropriate contractual and confidentiality obligations. We may also disclose information where required by law or necessary to protect rights, safety or security.

Because SWSAM operates across the United Kingdom and Saudi Arabia, information may be accessed or processed across borders. Where required, SWSAM will use an applicable lawful transfer mechanism and appropriate safeguards. Final publication should identify the mechanisms actually used.

6. Retention and security

We retain personal information only for as long as reasonably necessary for the stated purpose, business relationship, security requirement or applicable legal obligation. Retention periods are determined by the nature of the information, the reason it was collected and relevant legal or operational requirements.

We use proportionate organisational and technical measures intended to protect personal information. No internet transmission or storage system can be guaranteed completely secure.

7. Your rights

Depending on applicable law and the circumstances, you may have rights to be informed; access personal information; request correction, completion or updating; request deletion or destruction; restrict or object to certain processing; obtain a portable copy; and withdraw consent where processing relies on consent.

You may contact us to exercise a right. We may need to verify your identity and may retain a record of the request. UK individuals may complain to the Information Commissioner’s Office. Individuals in Saudi Arabia may use the channels provided by the competent authority under the Saudi PDPL.

8. External services and links

SWSAM serves its fonts from its own domain. The website may link to third-party websites or services; those providers process information under their own privacy terms.

9. Changes to this notice

We may update this notice when our website, processing practices or legal obligations change. The latest version will be published here with an updated date.

10. Contact us

For privacy questions, requests or concerns, email info@swsam.ai. Before launch, add SWSAM’s confirmed registered legal name, postal address, applicable company number and any appointed data-protection contact here.